My jewelry is about a joy for life and a timeless beauty.
Expressing romance and appreciation through bridal jewelry and gift giving is very important to our customers, as is self-reward. We believe customers associate our brands with high quality jewelry and an outstanding customer experience. We increase the attraction of our store brands to customers through the use of branded differentiated and exclusive merchandise, while offering a compelling value proposition in more basic ranges. In all aspects of our business, We follow the operating principles of excellence in execution, testing before investing, continuous improvement, and disciplined investment.
“I observe nature and find verve”
Since 2000, the masterpieces of Demo’s jewelry have defined style and celebrated the world’s great love stories.